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You are the expert in your company, and you should be. You own it. You can answer any question anyone asks about any aspect of your company. But can you explain it, in a way everyone can understand what you do and why it’s important? In an in-depth interview? Walking down the street? In :15 or less? Probably not. That’s why media training is so important.

Not every company needs media training. But if you plan on doing any on air marketing for yourself, your company or a product, media training is a MUST! And here’s why